Tag: NHS

Knowing how to market your products and services is essential to business success. management consultant Nicky Spencer explores what marketing is and its value to healthcare bodies. Using marketing terminology in relation to the health service is more acceptable now than it has ever been. Many use the term “marketing” synonymously with selling, advertising or [...]

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Nicky Spencer and John Willets offer some advice to managers thinking of making the move into independent consultancy. An article in Health Management earlier this year assessed some of the implications of becoming an independent consultant. But what does it mean in practice? What are some of the pitfalls you should be aware of? Here [...]

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