“Marketing:accomplice” provides you will the full range of support you need to produce a viable marketing plan for your organisation or service.
We build upon sound marketing theory, demystifying the jargon for you and applying the concepts to your particular situation.
Consultancy
Practical advice and hands-on support to your organisation and its service leads in producing their marketing plans. We design an approach that suits your situation, ensures ownership of the final plan and meets any need for skill-transfer to your staff.
Our consultancy includes identifying the most appropriate ways in which marketing may be addressed and learning transmitted through your organisation. Our practice may involve a range of media: facilitated learning sessions, learning sets or one-to-one coaching and mentoring.
Marketing Foundation Programme
Structured around the process of producing a marketing plan, our Marketing Foundation Programme (or refresher) course is for those wanting to ‘demystify marketing’ and consider its practical application to their specific organisation or service.
Accomplice has also designed a parallel foundation ‘Marketing in the NHS ‘ programme. This programme runs as a stand alone course but is also commissioned by collaboratives and NHS Elect for their partners. We also adapt the programme for NHS Trusts to use ‘in house’ – producing an outline marketing plan for their specific service ‘line’ or organisation as a bi-product.
Marketing Advancement Programme
“A thoroughly enjoyable and challenging programme. Well structured and developed and adapted sometimes, at very short notice, to meet our needs … It made me think about the service objectively in the form of outputs and outcomes. It was also useful to have a [Marketing Plan] specific for our service by the end.” Sue Hepworth, Head of Service
Accelerate your marketing expertise with a series of sessions – for you and, if you like, a couple of your colleagues. Great as stand alone sessions – or as a ‘follow-on’ from one of our short courses. The programme is tailor-made to suit your needs, personalised around your availability and focused on your agreed objective(s) e.g.
- to build your knowledge and learning, establish direction and increase your confidence in leading and delivering marketing strategies for your service or organisation
- to support you as your design and lead the marketing process for your organisation
- to guide you through the process of developing, writing and implementing your marketing plan.
Inspire Series
Subject to your requirements, the time available and the people you are inviting, we design and deliver inspirational ‘taster’ workshops and seminars to motivate and educate you and your workforce. Our ‘Inspire’ range on marketing themes includes the ten Early Lessons for NHS Marketeers.
Speed Coaching
15 minute Speed Coaching sessions lend a new dimension to your conferences and events, let your staff briefly explore the value or practice of marketing, and give you chance to test our expertise. Participants are always pleasantly surprised at the ground they can cover in just a few minutes.
